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Advertising

"The codfish lays ten thousand eggs, the hen lays just one. The cod does not clamor to tell you of what it has done. Therefore, the cod is not taken into account, while the hen is. This just goes to show that it is worth advertising. "
(Anonymous)


For us, “advertising” does not mean bawling in everyone's face; a simple whisper in the right ear at the right moment is just as effective in communicating. Just by the study of current clients or potential ones and  their tastes, needs and expectations can strategies be born determining the success of advertising. From an analysis of market to strategy, from leading suppliers 'choice to media planning, nothing is left to chance when studying and planning a publicity campaign because we feel the responsibility of keeping to budgets assigned and objectives set.